Welcome to Smart Rides, Safe Nights
Welcome to Smart Rides, Safe Nights
The Campaign
Every December, drunk driving injuries and deaths increase drastically. This time, DrinkDrive is transforming awareness into action — launching Sri Lanka’s first “Don’t Drink and Drive Week” by providing free chauffeur rides across Colombo’s nightlife hotspots from December 24–31.
Our Mission:
To make “Don’t Drink and Drive” more than a slogan — to make it a habit, a movement, and a yearly national campaign. We aim to embed real, practical prevention into the holiday season and to push Sri Lanka toward a culture of safe, responsible celebration.
Our Message:
“Celebrate responsibly. Don’t drink and drive — or let others.”
But across Sri Lanka, the devastating effects of drunk driving continue to claim innocent lives and tear families apart:
• A police sergeant and his loved ones lost in Wellawaya due to an intoxicated driver. (Read more)
• Two children injured and two lives lost in Polonnaruwa because a lorry driver drove under the influence. (Read more)
• University students’ dreams shattered in Badulla when a bus driver with a prior DUI history caused a deadly crash. (Read more)
• A former senior police officer, trusted with enforcing the law, arrested for endangering lives on Marine Drive. (Read more)
• An ambulance driver, instead of saving lives, crashes into a police barricade — drunk. (Read more)
• Wijeratne family tragedy: Drunk driver handed five year sentence (Read more)
These are not just headlines — these are people. Families. Futures lost.
We believe it’s time for real action — a long-term commitment to:
• Prevent holiday road accidents through practical on-ground action and meaningful community engagement.
• Establish a national “Don’t Drink and Drive Week” — a powerful annual initiative to encourage responsible choices during high-risk periods.
• Build an ecosystem of certified, safe nightlife transport options, ensuring no one has to choose between having fun and staying safe.
• Promote public safety and social responsibility through scalable innovations that will outlast this campaign and create lasting impact.
DrinkDrive is Sri Lanka’s pioneering safe transport solution, leading the industry since 2016 with on-demand chauffeurs who drive customers in their own vehicles when they’re unable to. With over 3,000 trained drivers and 200,000+ safe rides island wide, we’ve set the gold standard in safety, reliability, and operational excellence. (Click for more details)
Our mission goes beyond service—we’re actively reducing road accidents by raising driving standards and building a culture of road safety. We proudly launched Sri Lanka’s first real ‘Don’t Drink and Drive’ campaign, delivering a scalable solution, not just awareness.
Driven by innovation, we’ve developed Sri Lanka’s first foldable electric scooter for commercial use—offering a 100–120 km range, zero emissions, and eliminating transport costs for chauffeurs. Tested over two years in real operations, it’s a proven model redefining urban mobility. (Click for more details)
Our credibility is backed by partnerships with global and national leaders including Volvo, Red Bull, Heineken, Lion Brewery, American Express, NDB, and Elephant House.
At DrinkDrive, we don’t just follow trends—we set them, shaping the future of safe, smart, and sustainable transport in Sri Lanka.
Covering High-Risk Nightlife Zones
We’re active in Colombo’s busiest pubs, clubs, hotels, and public hotspots, targeting where the danger of drunk driving is most real.
Pop-Up Awareness Zones
Set up eye-catching booths at car parks and public venues with interactive elements—turning nightlife into safe-life with every conversation and pledge.
Co-Branded Safety Messaging
Partner with venues to deploy bold, creative signage, QR pledge stations, and live ride counters—making responsibility visible and viral.
One-Tap Booking via Smart App
Enable users to instantly book a chauffeur through our tech-driven platform, seamlessly integrating GPS, availability, and ride scheduling.
Life-Saving Free Rides (9 PM – 3 AM)
Offer absolutely free rides during high-risk hours—no charge, no judgment, no excuses. Because no one should have to choose between safety and cost.
Real-Time Ride Tracking & Safety Monitoring
Our operations are monitored live, ensuring each ride is safe, verified, and trackable—for peace of mind for both riders and chauffeurs.
Social Media Amplification
Capture real-time stories, pledges, and testimonials to share across platforms—influencing behavior and building a viral movement for road safety.
Souvenirs & Post-Ride Engagement
After each ride, users receive thoughtful souvenirs along with safety tips and a chance to pledge against drunk driving—strengthening awareness and encouraging responsible choices.
Brand Partnerships That Matter
This campaign is backed by leading corporate partners and hospitality industry leaders who share our vision for safer roads. Together, we’re turning social responsibility into real-world impact.
Sustainable, Scalable Model
With the support of our foldable e-scooter and trained chauffeur network, this model is scalable, eco-conscious, and future-ready.
With your generous support, we aim to provide 25,000 free rides across Colombo during the campaign period — reaching our maximum operational capacity.
Each donation token, valued at LKR 2,500, will help cover:
The logistics cost of a safe, chauffeur-driven ride within a 15 km radius, along with the execution of public awareness campaign — as detailed below.
Every Donor Counts
• Receive a Digital Certificate of Appreciation
• Your name featured on the Life Saver Wall of Impact
• 25% Discount on our standard ride rates for 12 months
• An Entry for our Exclusive Lucky Draw! (Terms & conditions apply)
Corporate Donors
• Extended 25% Ride Discount for Employees
• Recognized as an Official Public Safety Partner
• Brand Exposure across nightlife venues
• Featured in campaign content, media & public installations
• ESG report: carbon offsets, training stats & impact insights
• Option for Tax-Deductible Contributions, subject to applicable regulations
• Complimentary Advertising space on campaign materials (Terms & conditions apply)
Campaign Message
“Give a ride — not a reason to regret.”
Let’s make Sri Lanka’s first Don’t Drink and Drive Week a movement of action.
This campaign is about saving lives, changing habits, and setting a global example of what responsible nightlifelooks like.
Join us: Your donation brings safety to our streets — and supports a safer, greener, and smarter future.
